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Get Ready! Start adding recycled content.

Get ready. Start adding recycled PVC.

The European Green Deal is the von der Leyen Commission’s program to combat climate change. With this Green Deal, Europe must reduce CO2 emissions by 55 percent by 2030 compared to 1990. By 2050, Europe should be the first climate-neutral continent. The European Union should then no longer contribute to global warming.

To make the EU climate neutral by 2050, a roadmap has been outlined with a whole range of measures. The European Green Deal covers all sectors of the economy, especially transport, energy, agriculture and infrastructure, but also ICT, for example.

This has a big impact on European producers. One component will be reviewing your production processes and adjusting feedstock.   You can look at how to recycle your own production outfalls into renewed feedstock. In addition, you can look at whether more recycled feedstock can be easily integrated into your process. This may lead to higher costs for producers and ultimately for consumers. Something people would rather look away from in this current economic situation.

On the other hand, this change also presents opportunities. By investing in sustainable production methods and materials, they can differentiate themselves on the market and meet increasingly stringent environmental requirements. Are you aware of what this means for your organization?